Mercy and Alliant Energy Join Forces to Promote the Power of Pink - MedQ

Mercy and Alliant Energy Join Forces to Promote the Power of Pink

MedQuarter (MedQ) Regional Medical District | October 10th, 2017

Mercy Medical Center and Alliant Energy are joining forces to light the night pink on Thursday, Sept. 28. The Power of Pink event will, once again, mark the arrival of National Breast Cancer Awareness Month — October — with a lighting ceremony, fireworks and giveaways to promote awareness and early detection.

The Hall-Perrine Cancer Center, as well as Mercy’s main hospital entrances and other designated areas on the Mercy campus, will be illuminated in pink and remain lit throughout the month of October.

The event takes place outside Mercy’s Hall-Perrine Cancer Center, 701 10th Street SE.  At 5:30 p.m., Alliant Energy will begin giving away free energy-saving, compact pink fluorescent light bulbs, while supplies last. Those who receive the light bulbs are encouraged to put them in their porch lights for the month of October as a reminder to individuals in their neighborhood to get screened for breast cancer. Light refreshments, face painting and a selfie station will also be part of the fun.

A brief program at 7:30 p.m. will be followed by the illumination of the cancer center and hospital, with fireworks capping off the evening’s events.

The public is encouraged to attend — and wear pink. A $2 donation will be made to the Especially for You® (EFY) fund for each person in attendance. The fund provides breast care services, such as mammograms, biopsies and ultrasounds, as well as gynecological cancer care services, for individuals in our community who can’t otherwise afford them.


Event Details

What:   Power of Pink lighting event and fireworks

When:   Thursday, Sept. 28

Giveaways, refreshments and activities begin at 5:30 p.m.

A brief program at 7:30 p.m. precedes the lighting and fireworks.

Where:   Mercy Medical Center’s Hall-Perrine Cancer Center

701 10th St. SE, Cedar Rapids

Why:      To observe Breast Cancer Awareness Month & promote early detection

Who:      The public is invited to attend.

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