Mercy & Alliant Energy Join Forces to Promote the Power of Pink - MedQ
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Mercy & Alliant Energy Join Forces to Promote the Power of Pink

The MedQuarter | September 24th, 2018

Mercy Medical Center and Alliant Energy are joining forces to light the night pink on Thursday, October 4.  The Power of Pink event will mark the arrival of National Breast Cancer Awareness Month — October — with a lighting ceremony, fireworks, live music and giveaways to promote awareness and early detection.

The Hall-Perrine Cancer Center, as well as Mercy’s main hospital entrances and other designated areas on the Mercy campus, will be illuminated in pink and remain lit throughout the month of October.  For the first time this year, Alliant Energy will use LED technology to light in pink their building in downtown Cedar Rapids for the month of October.

The Power of Pink event takes place outside Mercy’s Hall-Perrine Cancer Center, 701 10th Street SE.  Beginning at 6 p.m., Alliant Energy will begin giving away free, energy-saving, pink LED light bulbs, while supplies last. Those who receive the light bulbs are encouraged to put them in their porch lights for the month of October as a reminder to individuals in their neighborhood to get screened for breast cancer.

Guests will also enjoy light refreshments, face painting, and a selfie station. Live music by Alisabeth Von Presley will be part of the fun from 7 to 7:30 p.m.

A brief program at 7:30 p.m. will be followed by the illumination of the cancer center and hospital, with fireworks capping off the evening’s events.

The public is encouraged to attend — and wear pink. A $2 donation will be made to the Especially for You® (EFY)fundfor each person in attendance. The fund provides breast care services, such as mammograms, biopsies and ultrasounds, as well as gynecological cancer care services, for individuals in our community who can’t otherwise afford them.

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