Mercy & Alliant Energy Light the Night Pink to Promote Breast Cancer Awareness - MedQ

Mercy & Alliant Energy Light the Night Pink to Promote Breast Cancer Awareness

MedQuarter (MedQ) Regional Medical District | October 2nd, 2019

CEDAR RAPIDS (Sept. 25, 2019) – Mercy Medical Center and Alliant Energy are joining forces to light the night pink on Thursday, October 3.  The Power of Pink event will mark the arrival of National Breast Cancer Awareness Month — October — with a lighting ceremony, fireworks, live music, and giveaways to promote awareness and early detection.


The Hall-Perrine Cancer Center, Mercy’s main hospital entrances and other designated areas on the Mercy campus will be illuminated in pink and remain lit throughout the month of October.  Alliant Energy will use LED technology to light its downtown Cedar Rapids building pink for the month of October.

The Power of Pink event takes place outside Mercy’s Hall-Perrine Cancer Center, 701 10th Street SE.  Beginning at 6 p.m., Alliant Energy is giving away energy-saving pink LED light bulbs while supplies last. Those who receive the light bulbs are encouraged to put them in their porch lights for the month of October as a reminder to individuals in their neighborhood to get screened for breast cancer.


Guests will also enjoy light refreshments, face painting and a selfie station. Live music by Alisabeth Von Presley will begin at 6 p.m.


A brief program at 7:30 p.m. will be followed by the illumination of the cancer center and hospital, with fireworks capping off the evening’s events.


The public is encouraged to attend — and wear pink. A $2 donation will be made to the Especially for You® (EFY) Fund for each person in attendance. The fund provides breast care services — such as mammograms, biopsies and ultrasounds, as well as gynecological cancer care services — for individuals in our community who can’t otherwise afford them.


EFY merchandise will be available for purchase and individuals who have registered for the EFY Race can pick up race packets from 6 to 7 p.m.


Event Details

What:   Power of Pink lighting event and fireworks

When:   Thursday, Oct. 3

Giveaways, refreshments and activities begin at 6 p.m.

Live music by Alisabeth Von Presley begins at 6 p.m.

A brief program at 7:30 p.m. precedes the lighting and fireworks.

Where:   Mercy Medical Center’s Hall-Perrine Cancer Center

701 10th St. SE, Cedar Rapids

Why:      To observe Breast Cancer Awareness Month & promote early detection

Who:      The public is invited to attend this free event.

The MedQuarter is keeping up-to-date on information and resources regarding the pandemic.
See MedQ COVID-19 Business Resources | Support MedQ Businesses