Beginning Oct. 1, the Mercy Medical Center campus will be lit in pink in observance of breast cancer awareness month. Alliant Energy is also partnering with Mercy on this initiative, using LED technology to light its downtown building in pink, as well, throughout the month of October. The pink lights serve as a visible reminder of each organization’s commitment to breast health and the importance of early detection.
The pink lights on the Mercy campus will be visible at Hall-Perrine Cancer Center, as well as Mercy’s main hospital entrances and other designated areas. Members of the public are invited to drive by to see the light display, which will be best viewed in the evenings.
Alliant Energy will also be joining Mercy in giving away energy-saving pink LED light bulbs at the finish line of this year’s Especially for You® (EFY) Race Against Breast Cancer, which is Sunday, Oct. 9. The bulbs will be available while supplies last at the EFY Health Fair tent in the finish line area at Greene Square Park.
Those who receive the light bulbs are encouraged to put them in their front porch lights for the month of October as a reminder to individuals in their neighborhood to get screened for breast cancer.
Breast cancer is most treatable and curable when detected in its earliest stages. Even so, breast cancer claims more than 40,000 lives each year. This number can be reduced with early detection through clinical breast exam and mammography.